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How do you package the world’s best and one of the most expensive mugs in the market? How do you position your product packaging to be ready to sell in Apple Stores? Paul Heslop analyzes, breaks down and shows what makes Ember Mug’s packaging so great. Paul will share with you the cost to manufacture this high-end premium packaging that Ember has spared no expense in manufacturing.

What is really unique about this premium rigid box it’s it’s product reveal. You don’t see this a whole lot in packaging, but 2/3rds of the product is showing once opened. Most packaging when presenting a product is sunken down in the packaging while Ember Mug has created a box where the product is the hero and the simple presentation adds to that hero product, doesn’t take away from it. Great packaging and Apple store worthy packaging is built in a way that you keep the box around forever., something you don’t want to throw away.

Designed for home or office, the new Ember Mug² does more than simply keep your coffee hot. Their smart mug allows you to set an exact drinking temperature, so your coffee is never too hot, or too cold. Ember then maintains your chosen temperature for up to 1.5 hours with the Ember Mug² 10 oz and up to 80 minutes with the Ember Mug² 14 oz – so your hot beverage stays perfect. Ember was created to solve a simple, yet universal problem for coffee and tea drinkers. Using a patented temperature control technology, Ember invented a way to extend the moment of perfection with your favorite hot beverage. Ember Mugs are just the beginning. Their mission is to harness the power of temperature control to transform how the world eats, drinks and lives.

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