If you’ve watched the masterminds of packaging before, you know that we love some headphone packaging. At Process, we have designed about a dozen brands of headphone companies packaging and positioned it for retail. Whether it be Jaybird, Skullcandy, Marley, or others – we understand what it takes to be successful in this hyper-competitive market. Today, Paul Heslop breaks down the AKG N700 NCM2 headphone box.
When most brands want to call attention to something, they tend to make it louder, noisy and cluttered. AKG on the other hand designed a minimal box with a less-is-more approach. With the understated design of the interior box, attention is demanded where they wanted it – that is on their brand story.
Watch as Paul shares with us the key insights about this packaging, the materials and the cost to manufacture.