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Insights

Get the latest industry insights from the domains of design, development and packaging.

Custom Beer Packaging Creates a New State Icon

Custom Beer Packaging Creates a New State Icon

The story behind the Brand: Proper Brewing Co Proper Brewing Co is a Salt Lake City based brewery that takes cracking open a crisp beer to the next level. Locally brewed, bottled and labeled, Proper Brewing Co has given themselves the reputation of being the “Beer of...

Custom Wooden Packaging and How it Can Boost Product Sales

Custom Wooden Packaging and How it Can Boost Product Sales

In the world of retail, judging a book by its cover is the mentality of consumers. Packaging can be the secret weapon and silent seller that is often overlooked by manufacturers. The way a product is presented sets the precedence of its quality and value. Packaging...

Eco-Friendly PET Plastic Packaging and Ernie Ball Tuners

Eco-Friendly PET Plastic Packaging and Ernie Ball Tuners

Ernie Ball is infamous for their world class guitar strings and pedals. Being the world’s leading manufacturer of strings and accessories, Ernie Ball has mastered the craft of producing high-quality guitar essentials. Rockstars of all genres have become religious to...

How to Design Retail & E-commerce Packaging

How to Design Retail & E-commerce Packaging

When it comes to custom retail & e-commerce packaging design and manufacturing capabilities, most people don’t know their options. This is a crucial piece to any product design or delivery and knowledge that is essential to growing your brand in a highly...

How to Increase Perceived Value with Custom Packaging

How to Increase Perceived Value with Custom Packaging

Sometimes product is not enough. For Salt of the Earth, the problem was that their high end lotions and mineral scrubs didn’t have an on-shelf appeal that matched the quality of their products. In a crowded and competitive category like this one they needed an edge to...

5 Reasons to Custom Produce Your Next Marketing Product

5 Reasons to Custom Produce Your Next Marketing Product

The marketing agency has a lot on its plate these days. There’s growing diversification of social media outlets, sales channels, and customer demographics, plus the ever greater expectation to increase client ROI. How do marketing agencies continue to innovate and...

Raw Material Packaging Makes a Difference with Marley

Raw Material Packaging Makes a Difference with Marley

Marley is a brand and an icon steeped in history. When it came to developing packaging for their signature line of audio products it was essential that the packaging reflected the brand ethos using raw and natural materials. However, with that comes the challenge and...

How Online Retail has Reinvented Packaging

How Online Retail has Reinvented Packaging

As we all know, online shopping has become the norm. We shop online with no hesitation and the internet is where the lion share of sales will continue to take place. The method in which retailers and brands deliver an experience to customers has evolved from the...