Bringing a brand to market goes far beyond a logo and tagline. You need an arsenal of marketing collateral like mission, vision, values, logos, website, social media, etc. They are all relevant, however, only to a point. Tackling these in an arbitrary fashion or all at once often results in allocating too much time and resources to irrelevant areas and not enough to those with opportunity for significant impact. Once realized, these challenges force a reactionary response that result in hurried and inadequate solutions.
We want to lead by example and with historical data to properly identify priorities and allocate time and budgets in the sectors that create the largest impact. This process includes: