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When you raise 2.7 million dollars to start a direct to consumer candle company, your packaging better show. Otherland Candles has manufactured a custom and personalized gift experience starting with their website, down to small personalized details that make their product the perfect gift. In a saturated market like the candle and home fragrance industry, having premium custom packaging makes a difference.

In this packaging education video, Paul Heslop describes how Otherland has designed an unboxing experience unlike almost any other direct to consumer candle brand has done. The textured papers, visually stimulating color palettes and personalized elements in this packaging make it great. Paul shares with us the few mistakes that are made in this packaging design and manufacturing that we can learn from when designing and sourcing our own packaging.

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