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We know GoalZero as the solar powered category leader for the outdoor industry, but they didn’t start out at the top. We engaged GoalZero at its infancy, a time for re-branding and re-structuring. A Brand Management guideline was written, set in place, and executed by Process AG in direct relationship with it primary retailer, REI. The end result was growth in category, sales, and volumes through a deep rooted partnership program which was curated through the re-branding and re-messaging of the project.

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