When Stance decided to expand their product line to include underwear, a first venture outside of socks, Process delivered. From retail-ready packaging to point of purchase display, taking the project from design through manufacturing.
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Traditionally, their socks were packaged with simple folded cards, but the underwear required more structure, while still showcasing the premium materials and patterns Stance is known for. The solution utilizes a clean black box, with a variety of innovations — inner molded pulp tray with wrapping board to prevent product from shifting during shipping. Fabric attachments paired with a retractable hang tag to allow product to be hung or stacked, and premium printing and coatings to highlight each pattern.