Thomas Lee discusses with Paul Heslop the strategies we used to deploy packaging design for success in retailers like Best Buy, Target & Apple. As the retailers adjust their restrictions and allowances like spider-locks being used on higher-priced items, we had to adjust the Jaybird Headphone Packaging design to enable the customer to be attracted to and pick up the product.
Packaging Design Tips for Positioning in Top Retailers like Apple, Best Buy, Target
