Sometimes your product looks so good, it’s hard to cover it up with packaging. When Ernie Ball came to us at Process Agency to design, engineer and manufacture packaging for their Ambient Delay we wanted to keep the product front and center. In this video, Paul Heslop covers:

1 – How and why you should consider a “Museum Presentation Methodology for your packaging

2- The structural engineering of this box and design principles we can learn from

3 – The strategy behind this high-end box and how it successfully made Ernie Ball products stand out from its competitors

4 – Cost to manufacture this premium packaging

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