Sometimes product is not enough. For Salt of the Earth, the problem was that their high end lotions and mineral scrubs didn’t have an on-shelf appeal that matched the quality of their products. In a crowded and competitive category like this one they needed an edge to make them the clear choice to customers at retail.
The solution is what we call, fruit in a basket. When fruit is sold in a basket it historically out sells fruit that is displayed otherwise. Using this mythology, we worked with the Salt of the Earth team to design a custom jar for their products and packaged them together in a premium wood box. Thus creating an increased perceived value or, fruit in a basket.
The wood box was custom built to the specific size of the lotion jars and also had the increased functionality being a retail display when turned on its side.