You might have a good product, but do you have an ultra-premium version of that product? Today, Paul Heslop dives deep into a case study from Beacon Bluetooth Speakers that illustrates how to separate your product line so you have 2 differentiating grades of product: Good and Premium.

The topics covered in this video include:
1. Design elements in manufacturing, engineering and packaging that that separate good vs premium
2. How you can have a clear separation in your product – with raw materials and packaging & design
3. Reveal the costs to manufacture – a small electronic device like this Bluetooth speaker as well the packaging costs
4. The exact team you need to hire out or put into place to execute building an electronics product and packaging like this

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