Ashli was created to fill a need in the budding cannabis landscape for a trustworthy, approachable, lifestyle brand to compete with brands like Statemade.
The identity is modern, clean and sophisticated. We use clean layout and straightforward language- for example, the tagline “It feels good to be well”, speaks to the sincere and honest nature of the brand.
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This box features two types of paper, textured uncoated paper and smooth matte coated paper, a pearlescent foil stamp, and a sticker appliqué for itemization, all encompassed on two separate turned edge paper over board boxes, one of them with a special die cut to reveal the inner box.