With a 40 year history, Lifevantage has built a strong community based on science and enabling people to thrive, but after 40 years the brand needed a refresh. Process developed a new recognition program with a brand overhaul. This included packaging and gifts for 10 levels, from entry level to the elite master status. With every level we developed more customized and unique items and kits. Like a custom premium watch, with one-of-a-kind packaging that served as a display box to showcase your watch when not wearing.
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In addition to the gifts we created a gift like package to present the certificate for every rank and wooden boxes to showcase the unique pin for each level. Kit's were designed with multiple layers and elements to elevate the value and create a deeper connection with the rich brand and history.