When SwitchPod raised $415,000 in their Kickstarter campaign, you’d think they would spend less on packaging and pocket more of that money. They did the just opposite doubling down on their packaging. Pat Flynn and Caleb Wojcik created an ingenious minimal easy to use on the go tripod solution for the videographer called SwitchPod. These two entrepreneurs could have easily packaged their product in a simple corrugated cardboard box and saved money on packaging, but they understood the value of the unboxing experience. They understood their audience would more likely share the unboxing experience if they were to place the product in premium packaging. Smart marketing is to create ways that enhance your product as people share with their friends online. Watch as Paul Heslop breaks down this packaging, the materials, costs and a few things we would do here at Process Agency to change it up.