Packaging Behind the $3,000 Headphone

Packaging Behind the $3,000 Headphone

What kind of packaging do you put a pair of $3,000 headphones in? One of our favorite channels on Youtube is run by a guy named Lewis, his channel – Unbox Therapy. He unboxes mostly tech products, but we’re here for the packaging as usual. We took some...
Smart Marketing, Good Packaging (The Switchpod)

Smart Marketing, Good Packaging (The Switchpod)

When SwitchPod raised $415,000 in their Kickstarter campaign, you’d think they would spend less on packaging and pocket more of that money. They did the just opposite doubling down on their packaging. Pat Flynn and Caleb Wojcik created an ingenious minimal easy...
Custom Packaging on a Budget

Custom Packaging on a Budget

A question we get asked a lot is ‘how do I know when to go premium/custom packaging vs regular stock packaging? Clearly going with a regular corrugated box to display your products will save money, but premium and high end packaging doesn’t have to be...