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How To Manufacture an Influencer Kit
The presentation and influencer kit. How do you build one that is designed well and manufactured for the right price, all while making a major impact on your brand? Paul Heslop shows us a case study on a box and product Process Agency manufactured for a Jaybird...
Manufacturing a Premium Product Overseas – Case Study (Bluetooth Beacon Speaker)
You might have a good product, but do you have an ultra-premium version of that product? Today, Paul Heslop dives deep into a case study from Beacon Bluetooth Speakers that illustrates how to separate your product line so you have 2 differentiating grades of product:...
Clear Packaging That Displays Your Product
Sometimes your product looks so good, it's hard to cover it up with packaging. When Ernie Ball came to us at Process Agency to design, engineer and manufacture packaging for their Ambient Delay we wanted to keep the product front and center. In this video, Paul Heslop...
Product Packaging Strategy – High End Gift Boxes & Glenmorangie
We worked with Glenmorangie to make a box that some would consider the "holy grail" of packaging. That is to: 1) Be hard to replicate 2) Create a fantastic unboxing experience 3) The consumer never throws the packaging away 4) It gets unboxed over and over again If...
Packaging Behind the $3,000 Headphone
What kind of packaging do you put a pair of $3,000 headphones in? One of our favorite channels on Youtube is run by a guy named Lewis, his channel - Unbox Therapy. He unboxes mostly tech products, but we're here for the packaging as usual. We took some clips from his...
Smart Marketing, Good Packaging (The Switchpod)
When SwitchPod raised $415,000 in their Kickstarter campaign, you'd think they would spend less on packaging and pocket more of that money. They did the just opposite doubling down on their packaging. Pat Flynn and Caleb Wojcik created an ingenious minimal easy to use...
Custom Packaging on a Budget
A question we get asked a lot is 'how do I know when to go premium/custom packaging vs regular stock packaging? Clearly going with a regular corrugated box to display your products will save money, but premium and high end packaging doesn't have to be expensive. You...
Headphone Packaging Box Ideas – AKG Headphones
If you’ve watched the masterminds of packaging before, you know that we love some headphone packaging. At Process, we have designed about a dozen brands of headphone companies packaging and positioned it for retail. Whether it be Jaybird, Skullcandy, Marley, or others...
Award Worthy Packaging Design with LifeVantage
How often have you seen packaging that is display-worthy? That is cool enough to proudly showcase on a shelf in your home office? Enter scene: ‘trophy packaging’ aka ‘award packaging’. We would define this category of packaging as something that is given typically as...
How to Design High-End Candle Packaging – Otherland Candles
When you raise 2.7 million dollars to start a direct to consumer candle company, your packaging better show. Otherland Candles has manufactured a custom and personalized gift experience starting with their website, down to small personalized details that make their...