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Modern Cannabis Packaging

Modern Cannabis Packaging

How does a company in the cannabis industry separate themselves from their competition? With Cannabis being a relatively new industry there are a lot of start-up ma & pop brands entering the space. Many amateur entrepreneurs are flooding into the space. This is...

Minimalism and Sustainable Packaging with Seed Probiotics

Minimalism and Sustainable Packaging with Seed Probiotics

In the supplements, vitamins & health/wellness space - most packaging and brands pretty much look the same. If you were to line up the bottles of most of these companies; yes there might be graphical differences but the bottles, and packaging, in general, are...

Reddit Packaging for Viral Marketing Campaign

Reddit Packaging for Viral Marketing Campaign

How do you build a packaging and unboxing experience with something simple and cheap like cardboard? Paul Heslop shows us how a few years back when cat memes were the most trending topic on Reddit. We took a traditional cardboard type box and built an unboxing...

Nixon Watch Box Design Lasts 10+ Years

Nixon Watch Box Design Lasts 10+ Years

This Nixon Watch Box was designed over a decade ago and is still in circulation. If there is packaging that should be made truly 'timeless' it might as well be watch packaging. Paul Heslop sits down with Thomas Lee of Process Agency to breakdown this packaging design...

The ‘Apple’ of Bong Industry Packaging

The ‘Apple’ of Bong Industry Packaging

illadelph produces and manufactures high end and custom bongs for the cannabis industry. These bongs are hundreds of dollars and even up to $1,000. A premium product - needs premium packaging. In this episode, Paul Heslop tells us how Process Agency took illadelph’s...

Packaging Behind the World’s Most Expensive Mug (Ember)

Packaging Behind the World’s Most Expensive Mug (Ember)

How do you package the world’s best and one of the most expensive mugs in the market? How do you position your product packaging to be ready to sell in Apple Stores? Paul Heslop analyzes, breaks down and shows what makes Ember Mug’s packaging so great. Paul will share...

MVMT Watch Brand Packaging- How They Did it

MVMT Watch Brand Packaging- How They Did it

Today in the Masterminds of Packaging Video, our host Paul Heslop will give you some key insights on how MVMT Watch Company grew from $1 million dollars in revenue to $60 million in under 4 years. He will also break down MVMT’s brand, their packaging and design. And...

Employee Gifts That Wow for Nickelodeon

Employee Gifts That Wow for Nickelodeon

The PEOPLE in your business are your most important asset. Today, I’m going to show you how Nickelodeon gifted their employees with a truly priceless gift. And when I say gift, I mean a well thought out, well designed, custom box - made just for their creative design...