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5 Common Mistakes Made by Package Designers

5 Common Mistakes Made by Package Designers

As designers, we strive to create great artwork projects and refine the details. Packaging design elements like foil, soft touch, embossing, and UV have become a common focus in defining our art work. What we often forget about are the production elements we need to...
5 Custom Retail Packaging Design Hacks

5 Custom Retail Packaging Design Hacks

Whether your business is online or on a shelf in a retail store, custom retail packaging elevates the customer experience. In most cases, a consumer will not have seen or received much marketing propaganda from your brand or product. When they pick it up in a store or...
GoalZero’s Custom Retail Packaging

GoalZero’s Custom Retail Packaging

The time came for a revamp of goal zero’s custom retail packaging and Process was called in. We came together to redesign and relaunch the brand through their primary retailer REI with the notion of taking the lead in the category. ​ The goal was to develop the brand...
Custom VIP Packaging: Adding Value to a Product

Custom VIP Packaging: Adding Value to a Product

Who doesn’t like feeling like a VIP? We can all agree that a touch of special treatment is never a bad thing. Companies recognize this and have created elaborate ways to make customers feel like rock stars. Did you know you could have the same customer reaction simply...