Your resource for industry insight and education for packaging design and manufacturing
Wasteful Excess Packaging – How much is too much?
How much is too much? As product brands attempt to stand out from the crowd and differentiate from the competition, they tend to over package at times. We are all for creating a mind-blowing unboxing experience... after all, that’s what we do here at Process Agency -...
The Masterminds of Packaging
Process Agency was founded at the intersection of design and strategy and over the past 15 years has built brands from scratch, designed and manufactured packaging for Adidas, Stance, Lander, the Honest Company, New Balance, Disney and many others. With offices in...
Is Your Packaging Safe From COVID-19?
COVID-19 and your packaging - is it safe to handle? Your packaging likely passes through 20+ hands before it arrives to your customer: the factory workers that created the packaging, the packers that load the packing onto a truck, the truck drivers that unload the...
Proper Brewing featured on The Die Line
Recently our work for Utah based Proper Brewing Co. was featured on packagings holy grail website The Dieline.
5 Common Mistakes Made by Package Designers
As designers, we strive to create great artwork projects and refine the details. Packaging design elements like foil, soft touch, embossing, and UV have become a common focus in defining our art work. What we often forget about are the production elements we need to...
The Best Ways to use Spot UV on Packaging
How to Customize Packaging with Spot UV When designing custom packaging or boxes there are certain varnishes and finishes that are go-to's in order to achieve a custom look and feel. One of the most popular and effective techniques is applying spot UV varnish. In this...
Increase Perceived Packaging Value with Foil Stamping
We have recently noticed a large uptick in the use of foil applications on packaging. Foil is certainly not a new technique to packaging and now that it is trending we decided to feature a few of our past projects that demonstrate a few tricks and tips of how you can...
5 Custom Retail Packaging Design Hacks
Whether your business is online or on a shelf in a retail store, custom retail packaging elevates the customer experience. In most cases, a consumer will not have seen or received much marketing propaganda from your brand or product. When they pick it up in a store or...
GoalZero’s Custom Retail Packaging
The time came for a revamp of goal zero’s custom retail packaging and Process was called in. We came together to redesign and relaunch the brand through their primary retailer REI with the notion of taking the lead in the category. The goal was to develop the brand...
Custom VIP Packaging: Adding Value to a Product
Who doesn’t like feeling like a VIP? We can all agree that a touch of special treatment is never a bad thing. Companies recognize this and have created elaborate ways to make customers feel like rock stars. Did you know you could have the same customer reaction simply...