Your resource for industry insight and education for packaging design and manufacturing

Sustainable Plastic Packaging: Stepping It Up a Notch

Sustainable Plastic Packaging: Stepping It Up a Notch

Ernie Ball is the brand behind the greats Ernie Ball, The world’s leading manufacturer of guitar strings and accessories, has been the brand behind the rockstars for decades. Their high-quality products have been used to create the unique sound of world-class...

Sustainable Wood Packaging Elevates Salt of the Earth

Sustainable Wood Packaging Elevates Salt of the Earth

Who is Salt of the Earth? Utah based, Salt of the Earth, is a locally owned company that emerged simply from the creator’s garage in 1998. Through the years, Salt of the Earth grown to new heights and continues to live on the legacy of the handcrafted quality it’s...

Custom Beer Packaging Creates a New State Icon

Custom Beer Packaging Creates a New State Icon

The story behind the Brand: Proper Brewing Co Proper Brewing Co is a Salt Lake City based brewery that takes cracking open a crisp beer to the next level. Locally brewed, bottled and labeled, Proper Brewing Co has given themselves the reputation of being the “Beer of...

Custom Wooden Packaging and How it Can Boost Product Sales

Custom Wooden Packaging and How it Can Boost Product Sales

In the world of retail, judging a book by its cover is the mentality of consumers. Packaging can be the secret weapon and silent seller that is often overlooked by manufacturers. The way a product is presented sets the precedence of its quality and value. Packaging...

Eco-Friendly PET Plastic Packaging and Ernie Ball Tuners

Eco-Friendly PET Plastic Packaging and Ernie Ball Tuners

Ernie Ball is infamous for their world class guitar strings and pedals. Being the world’s leading manufacturer of strings and accessories, Ernie Ball has mastered the craft of producing high-quality guitar essentials. Rockstars of all genres have become religious to...

How to Design Retail & E-commerce Packaging

How to Design Retail & E-commerce Packaging

When it comes to custom retail & e-commerce packaging design and manufacturing capabilities, most people don’t know their options. This is a crucial piece to any product design or delivery and knowledge that is essential to growing your brand in a highly...

How to Increase Perceived Value with Custom Packaging

How to Increase Perceived Value with Custom Packaging

Sometimes product is not enough. For Salt of the Earth, the problem was that their high end lotions and mineral scrubs didn’t have an on-shelf appeal that matched the quality of their products. In a crowded and competitive category like this one they needed an edge to...

5 Reasons to Custom Produce Your Next Marketing Product

5 Reasons to Custom Produce Your Next Marketing Product

The marketing agency has a lot on its plate these days. There’s growing diversification of social media outlets, sales channels, and customer demographics, plus the ever greater expectation to increase client ROI. How do marketing agencies continue to innovate and...