by Process AG | Feb 19, 2021 | Process Minted
You might have a good product, but do you have an ultra-premium version of that product? Today, Paul Heslop dives deep into a case study from Beacon Bluetooth Speakers that illustrates how to separate your product line so you have 2 differentiating grades of product:...
by Process AG | Feb 11, 2021 | Process Minted
Sometimes your product looks so good, it’s hard to cover it up with packaging. When Ernie Ball came to us at Process Agency to design, engineer and manufacture packaging for their Ambient Delay we wanted to keep the product front and center. In this video, Paul...
by Process AG | Feb 2, 2021 | Process Minted
We worked with Glenmorangie to make a box that some would consider the “holy grail” of packaging. That is to: 1) Be hard to replicate 2) Create a fantastic unboxing experience 3) The consumer never throws the packaging away 4) It gets unboxed over and over...
by Process AG | Jan 20, 2021 | Process Minted
What kind of packaging do you put a pair of $3,000 headphones in? One of our favorite channels on Youtube is run by a guy named Lewis, his channel – Unbox Therapy. He unboxes mostly tech products, but we’re here for the packaging as usual. We took some...
by Process AG | Jan 11, 2021 | Process Minted
When SwitchPod raised $415,000 in their Kickstarter campaign, you’d think they would spend less on packaging and pocket more of that money. They did the just opposite doubling down on their packaging. Pat Flynn and Caleb Wojcik created an ingenious minimal easy...
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