Your resource for industry insight and education for packaging design and manufacturing

When SwitchPod raised $415,000 in their Kickstarter campaign, you'd think they would spend less on packaging and pocket more of that money. They did the just opposite doubling down on their packaging. Pat Flynn and Caleb Wojcik created an ingenious minimal easy to use...

A question we get asked a lot is 'how do I know when to go premium/custom packaging vs regular stock packaging? Clearly going with a regular corrugated box to display your products will save money, but premium and high end packaging doesn't have to be expensive. You...

If you’ve watched the masterminds of packaging before, you know that we love some headphone packaging. At Process, we have designed about a dozen brands of headphone companies packaging and positioned it for retail. Whether it be Jaybird, Skullcandy, Marley, or others...

How often have you seen packaging that is display-worthy? That is cool enough to proudly showcase on a shelf in your home office? Enter scene: ‘trophy packaging’ aka ‘award packaging’. We would define this category of packaging as something that is given typically as...

When you raise 2.7 million dollars to start a direct to consumer candle company, your packaging better show. Otherland Candles has manufactured a custom and personalized gift experience starting with their website, down to small personalized details that make their...

Marketing is all about adaptation. And when a global pandemic prevents people from gathering together for say a product launch event...how do you get that same amount of hype energy around your product launch? The answer: An Influencer Box. Cadillac challenged us here...

How does a company in the cannabis industry separate themselves from their competition? With Cannabis being a relatively new industry there are a lot of start-up ma & pop brands entering the space. Many amateur entrepreneurs are flooding into the space. This is...

In the supplements, vitamins & health/wellness space - most packaging and brands pretty much look the same. If you were to line up the bottles of most of these companies; yes there might be graphical differences but the bottles, and packaging, in general, are...

How do you build a packaging and unboxing experience with something simple and cheap like cardboard? Paul Heslop shows us how a few years back when cat memes were the most trending topic on Reddit. We took a traditional cardboard type box and built an unboxing...

This Nixon Watch Box was designed over a decade ago and is still in circulation. If there is packaging that should be made truly 'timeless' it might as well be watch packaging. Paul Heslop sits down with Thomas Lee of Process Agency to breakdown this packaging design...